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The way we buy and sell branded content is broken. Here’s how to fix it

The way we buy and sell branded content is broken. Here’s how to fix it

Apr 11, 2019 | Advice, Content marketing, falta, Ideas, Technology

A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...

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