Content Strategy
Content Development
Digital Video, Short & Long Form
Content Distribution
Community Management
Analytics & Reporting
Content Strategy
Content Development
Digital Video, Short & Long Form
Content Distribution
Community Management
Analytics & Reporting
OUR MANTRA IS DIGITAL CONTENT.
VIDEO IS OUR FORTE.
Contenthood is a unique place where we think big and bold; where inspiration meets perspiration; a virtual space where creators and influencers collaborate to generate ideas that deliver great content solutions for amazing brands. It’s our ‘hood’, where we are content to ideate, create and do.
OUR MANTRA IS DIGITAL CONTENT.
VIDEO IS OUR FORTE.
Contenthood is a unique place where we think big and bold; where inspiration meets perspiration; a virtual space where creators and influencers collaborate to generate ideas that deliver great content solutions for amazing brands. It’s our ‘hood’, where we are content to ideate, create and do.
WE ARE NOT AN AD,
DIGITAL OR MEDIA AGENCY.
We serve marketers and agencies alike, in a collaborative and virtual environment.
Coming from the world of brands, our team delivers digital and video content that’s grounded on brand strategy and seamlessly deployed to engage online consumer audiences in the US, Latin America & the Caribbean.
WE ARE NOT AN AD, DIGITAL OR MEDIA AGENCY.
We serve marketers and agencies alike, in a collaborative and virtual environment.
Coming from the world of brands, our team delivers digital and video content that’s grounded on brand strategy and seamlessly deployed to engage online consumer audiences in the US, Latin America & the Caribbean.
We embed communications planning, media, and technology into the creative process, which means we solve problems.
SMART AND SIMPLE.
We embed communications planning, media, and technology into the creative process, which means we solve problems.
SMART AND SIMPLE.
Content Solutions. Done SMART, Made SIMPLE.
Get quick, easy access to BEST IN CLASS
CREATORS AND RESOURCES
to SIMPLIFY your content development process.
Our talent crowdsourcing business model helps resolve the stretch on budgets caused by the increased demand for digital video.
Powered by CrowdHere, we curate a growing community of over 4,000 creators and influencers in the markets we serve.
We deliver high ROE through in-market, in-culture, in-language relevant content for audiences in the U.S. and Latin America.
Get quick, easy access to BEST IN CLASS
CREATORS AND RESOURCES
to SIMPLIFY your content development process.
Our talent crowdsourcing business model helps resolve the stretch on budgets caused by the increased demand for digital video.
Powered by CrowdHere, we curate a growing community of over 4,000 creators and influencers in the markets we serve.
We deliver high ROE through in-market, in-culture, in-language relevant content for audiences in the U.S. and Latin America.
Get quick, easy access to BEST IN CLASS
CREATORS AND RESOURCES
to SIMPLIFY your content development process.
Our talent crowdsourcing business model helps resolve the stretch on budgets caused by the increased demand for digital video.
Powered by CrowdHere, we curate a growing community of over 4,000 creators and influencers in the markets we serve.
We deliver high ROE through in-market, in-culture, in-language relevant content for audiences in the U.S. and Latin America.
Transparency is today’s new currency. Work by project, no strings attached. Zero conflict with master contracts.
Choose the services you want, pick one or take them all.
Content Strategy
Create great stories that engage culturally with your audience. Thoughtful, bold and contextually relevant.
Content Development
Design creative content that keeps your brand on point and our team on our toes.
Digital Video, Short & Long Form
Facebook users watch more than 8 billion videos per day. Done smart, the right format wins.
Community Management
Looking to boost your online and social media presence? Let’s keep your audiences engaged and active.
Content Distribution
Position your content where your audience can appreciate. Ensure contextual relevance.
Analytics & Reporting
Real-time analytics with an open mind to adapt and optimize over time.
Content Strategy
Create great stories that engage culturally with your audience. Thoughtful, bold and contextually relevant.
Content Development
Design creative content that keeps your brand on point and our team on our toes.
Digital Video, Short & Long Form
Facebook users watch more than 8 billion videos per day. Done smart, the right format wins.
Community Management
Looking to boost your online and social media presence? Let’s keep your audiences engaged and active.
Content Distribution
Position your content where your audience can appreciate. Ensure contextual relevance.
Analytics & Reporting
Real-time analytics with an open mind to adapt and optimize over time.
Content that moves people emotionally is what wins. Here’s some work that touches people where it matters most.
Some examples of the work by our creators, powered by CrowdHere.
FEATURED CREATORS
Loredana Hernández
Creative strategist with over 10 years of experience leading projects for fashion and luxury brands, as well as directing and producing digital content. Incorporating her experience as a creative director, brand strategist, and concept designer, she pioneers innovative solutions for complex brand development that integrate business, brand and design. Loredana’s sensitivity to movements in art and culture combined with strong business acumen make her a valuable asset during the strategic process, product development and marketing executions, resulting in a competitive edge. Her client portfolio includes L’Orèal Paris, Maybelline, Garnier, GlaxoSmithKline, Coca-Cola, Medalla Light, Fiat and Alfa Romeo and Gustavo Arango.
Betsy Collazo
Betsy is a driven professional with over 20 years of achievements in the production of web content materials, music videos and advertising. Acted as independent production and cost consultant for P&G U.S. Hispanic market brands for over 8 years. International experience includes shooting in Argentina, Brazil, Mexico, Puerto Rico, Spain, London, Australia and New Zealand. Notable clients include Pfizer, Colgate Palmolive, Eli Lilly and US Army among many others. Bilingual, bicultural, a woman of the world for whom barriers dont’t exist.
Johana Goldstein
Johanna Goldstein, founded in 2011 Avalanche Films LLC, with a directive to create thought-provoking, ground breaking film, television and digital content. The first feature, Just Like Being There, premiered at SXSW in 2012, was acquired by Virgil Films & Entertainment for Netflix, Hulu, iTunes and Amazon distribution.
Avalanche has produced innovative short form campaigns and segments for such clients as Hudson Jeans, Colgate Palmolive, American Express and The History Channel. In addition to developing its film content, Avalanche continues to create imaginative and effective digital content, approaching each piece with the skill and precision brought to our films.
Franci Fernández
An independent creator at heart, Franci walked his talk among famous global ad agencies present in his native Puerto Rico. Places like Leo Burnett, DDB and Ogilvy, to name some, on brands like Kellogg’s, Bacardi, Budweiser, McDonalds, Duracell and others. A cross-functional creative, his work has been published in books like Creativity Magazine and NY Festivals Annuals, and received recognition in international festivals like FIAP, Clio, NY Film Festivals and Cannes. It’s known that creative minds thrive wherever applied. Franci’s multidimensional creativity, has now found a hood in digital and social media with work for Silver Key beer and Malta India. More to come!
Loredana Hernández
Creative strategist with over 10 years of experience leading projects for fashion and luxury brands, as well as directing and producing digital content. Incorporating her experience as a creative director, brand strategist, and concept designer, she pioneers innovative solutions for complex brand development that integrate business, brand and design. Loredana’s sensitivity to movements in art and culture combined with strong business acumen make her a valuable asset during the strategic process, product development and marketing executions, resulting in a competitive edge. Her client portfolio includes L’Orèal Paris, Maybelline, Garnier, GlaxoSmithKline, Coca-Cola, Medalla Light, Fiat and Alfa Romeo and Gustavo Arango.
Betsy Collazo
Betsy is a driven professional with over 20 years of achievements in the production of web content materials, music videos and advertising. Acted as independent production and cost consultant for P&G U.S. Hispanic market brands for over 8 years. International experience includes shooting in Argentina, Brazil, Mexico, Puerto Rico, Spain, London, Australia and New Zealand. Notable clients include Pfizer, Colgate Palmolive, Eli Lilly and US Army among many others. Bilingual, bicultural, a woman of the world for whom barriers dont’t exist.
Johana Goldstein
Johanna Goldstein, founded in 2011 Avalanche Films LLC, with a directive to create thought-provoking, ground breaking film, television and digital content. The first feature, Just Like Being There, premiered at SXSW in 2012, was acquired by Virgil Films & Entertainment for Netflix, Hulu, iTunes and Amazon distribution.
Avalanche has produced innovative short form campaigns and segments for such clients as Hudson Jeans, Colgate Palmolive, American Express and The History Channel. In addition to developing its film content, Avalanche continues to create imaginative and effective digital content, approaching each piece with the skill and precision brought to our films.
Franci Fernández
An independent creator at heart, Franci walked his talk among famous global ad agencies present in his native Puerto Rico. Places like Leo Burnett, DDB and Ogilvy, to name some, on brands like Kellogg’s, Bacardi, Budweiser, McDonalds, Duracell and others. A cross-functional creative, his work has been published in books like Creativity Magazine and NY Festivals Annuals, and received recognition in international festivals like FIAP, Clio, NY Film Festivals and Cannes. It’s known that creative minds thrive wherever applied. Franci’s multidimensional creativity, has now found a hood in digital and social media with work for Silver Key beer and Malta India. More to come!
LEADERSHIP
Jackie Bird
Founder & President
C-level marketing communications advisor, brand strategist and serial entrepreneur. In 2009, Jackie founded Redbean Society, an independent strategy consulting firm with core expertise in cross-cultural marketing. As past CEO at WPP/Grey’s WING in New York, Jackie partnered with some of the world’s leading companies for brands like Pantene, Cover Girl, Wal-Mart, Coors Light and DIAGEO’s Crown Royal. At GREY, Jackie led the transformation of WING to become a center of excellence for regional assignments and successfully integrated multidisciplinary teams across North America and Latin America. Passionate about the evolving role of digital and social media in connecting people with brands through culture.
Mari Provi Florez
VP Client Services and Business Development
Bicultural, bilingual marketer with a passion for brands and the understanding of human behavior. Mari brings extensive background in account direction, strategic planning and research across the US Hispanic, Multicultural and Latin American markets for WPP’s Y&R and GREY and clients like VISA, Colgate-Palmolive, P&G and AT&T. Most recently, she is a branding advisor to celebrities like María Marín Live and Chef Doreen Colondres as they expand their digital presence and personas across U.S. audiences.
Andrés Bramson
Digital Content Strategist
An experienced Digital Marketer, Andrés is a graduate in graphic design from the University of Buenos Aires, Argentina. He’s been an independent professional since 1999 at ABWD serving a number of TV networks, publishers and brands in the capacity of digital marketing consultant and web content developer. Sought by the likes of entertainment icons Lifetime, A&E, HBO and Discovery, his work has engaged audiences through multichannel digital programs across LATAM and Brasil, in Spanish, Portuguese and English. Andrés is a seasoned digital expert that focuses on the intersection between consumers and technology to build value for his clients and associates.
Jackie Bird
Founder & President
C-level marketing communications advisor, brand strategist and serial entrepreneur. In 2009, Jackie founded Redbean Society, an independent strategy consulting firm with core expertise in cross-cultural marketing. As past CEO at WPP/Grey’s WING in New York, Jackie partnered with some of the world’s leading companies for brands like Pantene, Cover Girl, Wal-Mart, Coors Light and DIAGEO’s Crown Royal. At GREY, Jackie led the transformation of WING to become a center of excellence for regional assignments and successfully integrated multidisciplinary teams across North America and Latin America. Passionate about the evolving role of digital and social media in connecting people with brands through culture.
Mari Provi Florez
VP Client Services and Business Development
Bicultural, bilingual marketer with a passion for brands and the understanding of human behavior. Mari brings extensive background in account direction, strategic planning and research across the US Hispanic, Multicultural and Latin American markets for WPP’s Y&R and GREY and clients like VISA, Colgate-Palmolive, P&G and AT&T. Most recently, she is a branding advisor to celebrities like María Marín Live and Chef Doreen Colondres as they expand their digital presence and personas across U.S. audiences.
Andrés Bramson
Digital Content Strategist
An experienced Digital Marketer, Andrés is a graduate in graphic design from the University of Buenos Aires, Argentina. He’s been an independent professional since 1999 at ABWD serving a number of TV networks, publishers and brands in the capacity of digital marketing consultant and web content developer. Sought by the likes of entertainment icons Lifetime, A&E, HBO and Discovery, his work has engaged audiences through multichannel digital programs across LATAM and Brasil, in Spanish, Portuguese and English. Andrés is a seasoned digital expert that focuses on the intersection between consumers and technology to build value for his clients and associates.
ADVISORS
Nick Pahade
CEO of CrowdHere
Nick Pahade is currently the CEO of CrowdHere, a company he incubated. As a pioneer of digital marketing with over 19 years’ experience across media and digital agencies, e-commerce and technology platforms – Nick brings a wealth of creative thinking and a long resume of innovative communications solutions with a common focus on unlocking the power of technology as part of an integrated approach to media and content. Pahade has been recognized by MEDIA Magazine as one of the “Top 50 People to Know in Interactive Marketing”. He was also named an Online All-Star by MediaPost and was included in Advertising Age coveted 40 under 40 list. He is active in the venture capital area serving as an advisor and angel investor to a variety of industry start-ups.
Mari Carmen (Tuti) Bou
VP Sony Music Entertainment
VP Sony Music Entertainment. Ms. Bou has become known for being part of the development of internationally recognized artists such as: Chayanne, Ricky Martin, Franco de Vita, Gilberto Santa Rosa, Elvis Crespo, Alejandro Fernandez, Victor Manuelle, Sin Bandera, Camila and Shakira among many others.
Originally from the town of Corozal, Puerto Rico, Tuti Bou was recognized by the Chamber of Representatives as a distinguished young woman in 1998. In the record industry she is well known for her ideas and excellent development plans for new artists such as the most recent case of Kany Garcia two Latin Grammys and Pedro Capo recently nominated for three Latin Grammys.
She currently directs Sony Music Puerto Rico and is the manager of Kany Garcia and Pedro Capo.
Nick Pahade
CEO of CrowdHere
Nick Pahade is currently the CEO of CrowdHere, a company he incubated. As a pioneer of digital marketing with over 19 years’ experience across media and digital agencies, e-commerce and technology platforms – Nick brings a wealth of creative thinking and a long resume of innovative communications solutions with a common focus on unlocking the power of technology as part of an integrated approach to media and content. Pahade has been recognized by MEDIA Magazine as one of the “Top 50 People to Know in Interactive Marketing”. He was also named an Online All-Star by MediaPost and was included in Advertising Age coveted 40 under 40 list. He is active in the venture capital area serving as an advisor and angel investor to a variety of industry start-ups.
Mari Carmen (Tuti) Bou
VP Sony Music Entertainment
VP Sony Music Entertainment. Ms. Bou has become known for being part of the development of internationally recognized artists such as: Chayanne, Ricky Martin, Franco de Vita, Gilberto Santa Rosa, Elvis Crespo, Alejandro Fernandez, Victor Manuelle, Sin Bandera, Camila and Shakira among many others.
Originally from the town of Corozal, Puerto Rico, Tuti Bou was recognized by the Chamber of Representatives as a distinguished young woman in 1998. In the record industry she is well known for her ideas and excellent development plans for new artists such as the most recent case of Kany Garcia two Latin Grammys and Pedro Capo recently nominated for three Latin Grammys.
She currently directs Sony Music Puerto Rico and is the manager of Kany Garcia and Pedro Capo.