The best campaigns of 2018: Part 1

Nike – ‘Colin Kaerpernick – Just Do It’ Nike stoked controversy when it revealed an ad starring NFL quarterback Colin Kaepernick. Created by Wieden+Kennedy, it featured the American footballer alongside the strapline: ‘Believe in something. Even if it means...

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P&G plays matchmaker

Procter & Gamble Co. is launching a sort of online personality test called HairCode. It aims to match people to its roughly 120 products by hair type, and to connect those types to each other on social networks. (So people with fine, wavy hair, say, can share...

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