May 9, 2019 | Content marketing, Marketing, Social media, Storytelling, Video content
Traditionally, social media users logged into platforms to actively engage in some way — to post a status update or watch a specific video, for example. But the rise of social media “stories” is a winner because it taps into an audience that is more... 
May 9, 2019 | Content marketing, Creative, Marketing, Trending, Video content
As digital users continue to favor video content, major marketers like P&G are embracing the opportunity of streaming new formats
Apr 11, 2019 | Advice, Content marketing, Creative, Storytelling
Life has its twists and turns but important things happen when you are free to choose.
Apr 11, 2019 | Advice, Content marketing, Ideas, Technology
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...