Creative in da house
In-house capabilities present both opportunities and challenges for companies. In the era of content, what the world needs now are experienced and multi-faceted strategic thinkers, creators and facilitators.
In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW Player panel
6 seconds? 15 seconds? A movie? Animation? There have never been more opinions flying around on what brand video needs to succeed. The Drum, in association with JW Player, invited industry experts to a panel discussion to look at how the world of video is evolving and...