Freedom
Life has its twists and turns but important things happen when you are free to choose.
The way we buy and sell branded content is broken. Here’s how to fix it
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...
Creative in da house
In-house capabilities present both opportunities and challenges for companies. In the era of content, what the world needs now are experienced and multi-faceted strategic thinkers, creators and facilitators.
In the rush for ‘more’ video content, brands are forgetting basic marketing: The Drum and JW Player panel
6 seconds? 15 seconds? A movie? Animation? There have never been more opinions flying around on what brand video needs to succeed. The Drum, in association with JW Player, invited industry experts to a panel discussion to look at how the world of video is evolving and...