Successful social media ads target the passive user experience
Traditionally, social media users logged into platforms to actively engage in some way — to post a status update or watch a specific video, for example. But the rise of social media “stories” is a winner because it taps into an audience that is more...
Procter & Gamble’s docu-style videos exclusive to Hulu
As digital users continue to favor video content, major marketers like P&G are embracing the opportunity of streaming new formats
Freedom
Life has its twists and turns but important things happen when you are free to choose.
The way we buy and sell branded content is broken. Here’s how to fix it
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...
Creative in da house
In-house capabilities present both opportunities and challenges for companies. In the era of content, what the world needs now are experienced and multi-faceted strategic thinkers, creators and facilitators.