Creative in da house

Creative in da house

In-house capabilities present both opportunities and challenges for companies. In the era of content, what the world needs now are experienced and multi-faceted strategic thinkers, creators and facilitators.

As P&G in-houses more media should other brands follow suit?

As P&G in-houses more media should other brands follow suit?

Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US as the world’s biggest advertiser ups efforts to streamline its agency roster and marketing spend. According to AdWeek the FMCG giant carried out an internal bid...