Procter & Gamble’s docu-style videos exclusive to Hulu
As digital users continue to favor video content, major marketers like P&G are embracing the opportunity of streaming new formats
Freedom
Life has its twists and turns but important things happen when you are free to choose.
The way we buy and sell branded content is broken. Here’s how to fix it
A few years ago, I ran a content campaign for an electronics company in partnership with a popular tech publisher. The content was all about how to choose the right tech for your needs, and it absolutely crushed it. The publisher had to do little more than share it...
Creative in da house
In-house capabilities present both opportunities and challenges for companies. In the era of content, what the world needs now are experienced and multi-faceted strategic thinkers, creators and facilitators.
As P&G in-houses more media should other brands follow suit?
Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US as the world’s biggest advertiser ups efforts to streamline its agency roster and marketing spend. According to AdWeek the FMCG giant carried out an internal bid...